Our Positioning

Carving out a clear place in the customer's mind.

The elements that define how we show up and connect rationally.

Our Hero.

The Asset.

For years, we've been operating with the technician at the center of our story. They were the hero. But as we grow and evolve, it's important to recognize what matters most to us going forward. And it's the asset. XOi is uniquely positioned to be the connective tissue between humans and their machines. We can be the advocate for the asset.

This shift not only changes how we talk about our company, but fundamentally expands our TAM. Now we can support all stakeholders who care about the asset.

Practically, when explaining the benefits of XOi through the lens of the asset, talk about how we are the connective tissue between humans and machines. By serving the asset, and always striving for the goal of maximum uptime, our stakeholders use XOi with that same goal in mind.

Our Category and Market Position

XOi is the data intelligence solution for the asset lifecycle.

Data intelligence involves using artificial intelligence (AI), machine learning (ML), and other analytical tools to process, organize, and interpret large, complex datasets to extract meaningful, actionable insights that inform strategic decision-making, improve products and services, and enable more accurate predictions and risk management for organizations.

It's a comprehensive approach to understanding and leveraging an organization's data, going beyond traditional data analytics to ensure data is trustworthy, accessible, and properly contextualized for business value.

The Product One Liner

The simple one-liner about what our product actually does.

XOi turns data into uptime. Our data intelligence solution acquires, enriches, and displays asset data for increased visibility, predictive insights, and operational impact-across the lifecycle of every asset. No other company connects, contextualizes, and applies as many dynamic and static data points.

With the right information surfaced at the right time, XOi customers set themselves apart with better, more informed decisions that reduce costs, grow revenue, and increase uptime.

Our Problem Statement

Lack of Visibility matters to every stakeholder.

Stakeholders are not getting the right information, delivered to the right person with the right context, when it matters most.

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Our Value Proposition

Set yourself apart and turn data intelligence into your unfair advantage.

Data intelligence gives you unmatched visibility into mission critical areas of your business, allowing you to make better decisions faster, plan smarter, increase efficiency and revenue, and improve outcomes at every touch point. Reduce costs, grow revenue, and increase uptime.

Our Differentiator

No other company connects, contextualizes, and applies as many dynamic and static data points.

We connect unparalleled asset data visibility to actionable outcomes for every stakeholder. The breadth and depth of XOi's asset data is unmatched and our ability to contextualize that data into valuable insights about the equipment, the jobsite, and the businesses that rely on them is second to none.

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Our Point of View

Data intelligence is essential for field service and asset management going forward.

Data visibility and transparency is what will propel you (and your company) to new levels of efficiency, effectiveness, and success. You can, and should, see inside your machines. XOi is the technology that enables that to happen.

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Our Enemy

Good Enough/The Status Quo.

Good enough isn't good enough when your competition has an unfair advantage. That unfair advantage? Data transparency. Asset intelligence. XOi. The future of the industry.

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Our Key Messages

The main ideas we want every audience to remember.

Turn data into uptime
Increase operational efficiency
Decrease costs
Be AI ready

XOi is seen as a solution to the growing technician shortage, helping businesses preserve tribal knowledge, train younger workers faster, and maintain operational continuity as experienced techs retire. The technician shortage is driving the need for technology adoption.

End customers now expect faster, clearer service and data-backed capital planning. XOi enables service providers to meet these demands and differentiate in a competitive market.

XOi provides structured data others don't have, helping customers modernize their operations, build and leverage AI.

Companies are digitizing their facilities but don't know how to use the data. XOi bridges the gap between inventory and insight with harmonized, usable data at scale.