Our Audience
How we benefit who we serve
XOi is the only digital platform connecting stakeholders to equipment at the job site.
The Connected Technician
The Connected Technician
It all starts with the Technician.
Target Audience
The functional, emotional, and societal benefits XOi provides to our main target audience segments.
Technician
Functional: XOi is a tool that helps you CYA.
Emotional: XOi makes you a better technician, you're providing a better experience for your customers by using the app.
Societal: XOi helps you take the knowledge you have (or the knowledge you need) and makes it central and easily accessible.
Decision Makers in Field Service (mid market)
Functional: XOi is a tool that puts process and procedure to each job and each jobsite.
Emotional: XOi helps you stand out against competitors. The knowledge collected from a jobsite gives you actionable insights that turns you into an advisor, rather than a vendor for customers.
Societal: XOi is a tool that helps you future-proof your business.
OEM Decision Makers
Functional: XOi is a tool that connects the ecosystem of your manufactured assets, opens up the isolated silos of data across the industry, and brings visibility to equipment on a jobsite — protecting against high warranty costs, planning failures, and brand decay.
Emotional: XOi unveils universal truths about the ecosystem of a brand's product - installs, lifespans, product improvements.
Societal: XOi gives you data that helps you make informed future manufacturing decisions.
Enterprise Decision Makers
Functional: XOi creates transparency, uniformity, consistency, efficient, transferable, and repeatable processes from the top down.
Emotional: This is how you have complete ownership over your brand. XOi is the common thread.
Societal: XOi gives you data that helps you make informed future business decisions.
Looking for a more in-depth customer analysis?
Explore detailed Personas to better understand customer needs and behaviors.