How to Talk About Data Intelligence
Why This Matters
XOi is undergoing a major strategic shift — from 'a tool for the technician' to data intelligence for the asset lifecycle. As the only company in our industry owning this position, it's critical that we can all speak clearly about what it means.
Every XOi team member, no matter their role, needs to be able to explain what that means in plain English. This guide helps you do that — whether you're talking to a friend, a customer, or someone on a plane who just asked, "So, what do you do?"
Informal Questions
These are designed to help employees explain “data intelligence” and XOi’s role without jargon.
(Friends, family, or casual conversations)
-
Q: What does “data intelligence” actually mean?
A: Data intelligence is about making sense of all the information we already have. Most companies collect a ton of data—from machines, technicians, systems—but it’s scattered and messy. Data intelligence uses technology to organize, connect, and analyze it so people can make better decisions. Think of it as turning chaos into clarity. -
Q: So is XOi like AI?
A: Not exactly. AI is part of what we do, but “data intelligence” is bigger than that. AI helps find patterns or make predictions—but without clean, connected data, even the best AI doesn’t work. XOi makes sure all that data is trustworthy, contextual, and ready to power AI and human decision-making alike. -
Q: Why do field service companies even care about data?
A: Because their work depends on keeping equipment running—and data is how you understand why something’s working or failing. When you connect and analyze data from the field, you can spot issues before they happen, fix things faster, and plan ahead instead of reacting to breakdowns. It saves money, time, and frustration. -
Q: What do you mean by “historical” and “real-time” data?
A: Historical data is everything that’s happened before—like past repairs, part replacements, and performance logs. Real-time data is what’s happening right now—sensor readings, technician notes, or active job updates. When you combine the two, you can see both the story and the status of any asset. That’s powerful. -
Q: And what about “dynamic” and “static” data?
A: Static data doesn’t really change—it’s things like serial numbers, model types, or installation dates. Dynamic data constantly updates—like temperature readings, maintenance notes, or videos from the field. XOi connects both kinds so teams have the full picture at any given moment. -
Q: Isn’t this just more tech jargon?
A: It sounds fancy, but it’s actually pretty simple: XOi helps people who keep the world running—technicians, engineers, manufacturers—work smarter. We take the guesswork out of maintenance and repair by giving them the right info, right when they need it. That’s all “data intelligence” really means. -
Q: How does this help regular people?
A: Every building you walk into—your office, a hospital, an airport—depends on equipment that has to work. XOi helps the teams behind the scenes keep that equipment running safely and efficiently. You may never see it, but data intelligence helps keep your plumbing running, your lights on, and your air clean -
Q: Why now? Haven’t companies always had data?
A: They’ve had data, yes—but not connected data. For years, it’s been locked in spreadsheets, lost in siloed systems, and stuck in people’s memory. Now, with AI and automation moving so fast, connecting that data is the difference between reacting to problems and preventing them altogether. That’s where XOi comes in.
Customer Questions
These are more practical and value-driven—focused on helping customers see why “data intelligence for the asset lifecycle” matters to them right now.
(For prospects, customers, and partners)
-
Q: Can you explain what “enriched data” is and how it works?
A: XOi’s enriched data is both the action of “adding on” to your existing, static data (which is typically the make, model, and serial number of a piece of equipment) with additional, informative data points — AND the name we have for the actual data we are providing. The data you have (Make, Model, Serial) is like the VIN number on a car. A basic indicator of the type of model. The Enriched data is like the Carfax - it provides in-depth detail about how the model has performed, and is expected to perform in the future. -
Q: What is the data included in the Enriched Data points?
A: XOi’s enriched data is in three specific categories:- Specification Data - Asset origination data, features, and component performance levels.
- Performance Data - How the asset was managed and maintained, in specific locations, by specific technicians. Data detailing equipment reliability and health.
- Product Documentation - Technical product documents such as service bulletins, wiring diagrams, and installation manuals.
- Specification Data - Asset origination data, features, and component performance levels.
-
Q: What do you mean by “data intelligence,” and why should I care?
A: Data intelligence means turning the data you already have—photos, videos, job notes, diagnostics, equipment logs, manuals—into something usable. XOi doesn’t just collect it; we connect and enrich it so you can actually act on it. That’s how you get from raw data to real results: better decisions, faster jobs, and fewer surprises. Data intelligence results in reduced cost, more revenue, and increased uptime. -
Q: How can I use data to improve my business?
A: Data intelligence gives you visibility and foresight. It helps you spot recurring issues, understand asset performance, and optimize how your team works. You can use it to train new techs faster by helping them learn from historical data, reduce callbacks, plan maintenance proactively — and that’s just the tip of the iceberg. -
Q: How will this give me a competitive advantage?
A: The companies that win in this industry aren’t just the ones who can react the fastest—they’re the ones who can predict and prevent incidents before they happen. XOi gives you that edge. By connecting your people, systems, and equipment data, you can identify problems early, build customer trust, and run your business with fewer blind spots. -
Q: Why does data intelligence matter in the age of AI?
A: AI is only as smart as the data feeding it. If your data is siloed, outdated, or incomplete, AI can’t deliver real insights. Data intelligence ensures your data is structured, contextual, and trustworthy—so AI can actually make meaningful predictions and recommendations that fit your operations.If AI is on your radar, you need to invest in data intelligence. -
Q: My team is stretched thin—why should I care about this now?
A: That’s exactly why it matters now. Data intelligence helps you do more with less. It automates manual tasks, keeps institutional knowledge from walking out the door, and lets your best people focus on high-value work instead of digging for information. It’s about working smarter, not harder. -
Q: Can this help me solve my immediate problems?
A: Yes. XOi doesn’t require a total transformation to start adding value. You can start by solving specific pain points—like reducing callbacks, improving documentation, or enhancing transparency for your customers—and scale up from there. The insights you get grow with your data. -
Q: Is this just for large enterprises?
A: Not at all. Regardless of the size of your company (or where you fit into the asset lifecycle), the goal is the same: keep assets performing at their best. That’s our goal too. In fact, our mission is to redefine uptime for the modern world. XOi scales to your business, helping you capture and use your data in a way that drives value—no matter your size or system maturity. -
Q: How is XOi different from a traditional field service platform?
A: Most platforms focus on managing tasks—scheduling, dispatching, ticketing. XOi focuses on managing knowledge—the data behind those tasks. We don’t just help you do the work; we help you understand it, learn from it, and continuously improve it. -
Q: How does XOi actually use AI?
A: We use AI and machine learning to recognize patterns in asset data, surface insights faster, and recommend actions before problems happen. But we’re not replacing people—we’re empowering them with the power of data and AI.
DOs and DON'Ts
✅ DO:
Keep it human. Use real-world examples and analogies. Remember our brand driver and personality pillars.
Connect everything back to impact: grow revenue, reduce cost, increase uptime.
Impact might be different based on who you're talking to, so try to relate these high level value props to the specific benefits you're selling. The way in which your prospect or customer might reduce cost, grow revenue or increase uptime could change based on the problem they're facing.
Say the full category: "Data Intelligence for the Asset Lifecycle."
Use short, declarative sentences. It's more confident.
Talk about the people we help: techs, service leaders, manufacturers, asset owners.
❌ DON'T:
Call XOi a "tool" or "app." It's a solution.
Overpromise on AI—we enable people, we don't replace them.
Use jargon like "digital transformation" or "end-to-end solution."
Get lost in technical detail unless the audience is deeply technical.
Shrink the story. We're building a category—act like it.